Hi, I’m Jennie

A copywriter and content strategist with 18+ years of experience crafting brand voices, building campaigns, and shaping content that moves people and markets. My career has taken me from retail floors to corporate teams, agencies, nonprofits, and passion projects that highlight community voices and cultural storytelling.

I’m also a proud mamá of two daughters who remind me daily that life can flip on a dime. My oldest just stepped into adulthood with the same bold creativity I try to bring to my work, while my youngest—on the spectrum and full of light—has taught me adaptability, patience, and the importance of celebrating every win (big or small).

My projects live at the intersection of strategy and soul: campaigns for global brands, retail activations for community impact, podcast storytelling through Listen, Mija, and cultural projects like Art & Sol. At the core, everything I do is rooted in palabra, cultura, comunidad—because great content isn’t just about selling, it’s about connecting.

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Currently freelancing out of the Chicago metro area—collaborating with teams who move fast, think big, and appreciate a well-placed em dash.

Creativity with Purpose

Every word should do more than fill space—it should build connection, spark curiosity, or tell a story that matters.

My Values

Collaboration Over Ego

The best ideas are built together. I thrive in creative partnerships where ideas are exchanged freely, feedback is welcomed, and wins are shared.

Representation Matters

As a proud Latinx and lifelong storyteller, I care deeply about the voices we amplify and the stories we choose to tell. Inclusion isn’t a trend—it’s the standard.

Flexibility is Power

Whether jumping into a launch calendar or shaping a brand from scratch, I bring structure and strategy—but never rigidity. Great work adapts.

Thoughtfulness in the Details

From subject lines to sign-offs, I sweat the small stuff because the details are what transform good work into great experiences.

Storytelling Across Mediums

Whether it's a digital headline, a podcast segment, or a punchy social caption—I'm always thinking about how to tell the right story in the right way for the right audience.