Social Media
It’s always a cocktail of team collaboration with a garnish of envisioning the bigger picture. While I’ve created content for every platform, my focus has often been on paid media across all channels, including social media copy and voice-over scripts. Instagram was typically the platform that garnered the most visibility, but I’ve also developed assets for broader campaigns that span multiple platforms, ensuring each piece fits seamlessly into the overall strategy. Whether it’s crafting engaging captions, compelling voiceovers, or dynamic ad copy, I aim to create content that not only resonates with the audience but also drives measurable results.